Telia Customers Embrace Digital Power in New Ads

July 7, 2025 - 18:14

In a bold marketing move, Telia has launched a series of advertisements that playfully showcase the power of mobile data as a coveted resource among children. The campaign humorously depicts parents wielding control over their kids' access to digital content, emphasizing how mobile data has become a form of currency in today’s tech-driven world.

The ads feature parents reveling in their newfound authority, often portrayed with gleeful, almost villainous laughter as they decide when and how their children can access the internet. This satirical approach highlights the growing dependency on mobile data for entertainment and social interaction among younger generations.

By framing mobile data as a tool of parental control, Telia cleverly taps into the ongoing conversation about digital consumption and the dynamics of family life in the age of technology. The campaign not only entertains but also resonates with many families navigating the complexities of screen time and online engagement.